Search Engine Optimization (SEO) Services

What is SEO?

Google has changed the landscape of Internet marketing to the point where if you aren't coming up in Google, you are missing revenue to your website. Sure, there are other search engines out there, and Yahoo is still important. Good Search Engine Optimization (SEO) work will help your website with all of the major search engines. SEO work involves changing the code of your website so that it is optimized for the search engine programs that come to your website and index it. It is these programs, known as "search bots" that try to learn about your website by reading its code. If the bot sees that certain words are located in important areas of the web page, and they are designed to be prominent, then it gives those words more prominence in determining what your website's content, and therefore your business' content is about.

What is Conversion?

Many people make the mistake of simply looking at how many people view their site. While this is an important metric to evaluate the growth of your site, it isn't and shouldn't be the only metric you use. For example, who cares if you have an additional 1000 visitors to your website if none of them buy? This is where conversion metrics come into play. When a visitor to your website takes an action, they are then 'converted' into a buyer. This action might be using a credit card, or it might be completing a form for more information on your website. Delaware.Net can show you how to install and use either free or pay tools to measure your conversion rates.

How can you optimize my site?

Each site is different, and by simply LOOKING at your website we can make an assessment over the phone. If your website is hosted by Delaware.Net, or it is using one of our applications (like our Store-Logic ecommerce engine), then we can get your site higher much faster. A one hour consultation is free when you schedule a meeting with us.

How much does it cost?

It depends on the size of your site, and how far you want to take it. For example, let's say your site's navigation uses images for navigation buttons. Since Google can't read the text in the navigation buttons, this will hurt your search engine ranking, because the button's text is unreadable. Fixing that situation might require that a whole navigation be put into your site. We could do that work on an hourly basis, and it would only be a one-time fee to upgrade your website. Landing pages, keyword management, and other improvements can also be done as a one-time service. Or, if you would like for us to take over managing your search engine strategy on a monthly basis, we have plans that cover everything from site upgrades, to keyword buys, to reports. Delivered to you each month. Call for pricing.

How do I get started?

Simply complete our Online Quote Form and we will contact you.

Search Engine Optimization Services

• Page Optimization - We will look at each page of your website and evaluate which aspects might be limiting your placement in Google and other engines.
• Analytics Tool Installation
  • SmarterStats
  • Google Analytics (Free)
  • HBX
• Conversion Tool Installation - conversion is mentioned above, and we can show you how to leverage it for more powerful keyword buys.

Search Engine Management
Monthly Plans

• Monthly Reports, Delivered to You - Each month we will deliver a report to you, showing you where you were the previous month, and how your search engine ranking is changing. We also include recommendations when there are changes to your ranking.
• Trend Reporting - Sometimes the hot search terms for your marketplace change. For example, if a new product hits your industry, then you need to modify your search terms and your site's SEO so that visitors searching for the hot new products find you. We can deliver a list of the top search terms in your industry each month.