Website Marketing Services
Search Engine Optimization
Search Engine Optimization (SEO)
Google has changed the landscape of Internet marketing to the point where if you aren't coming up in Google, you are missing revenue to your website. Good Search Engine Optimization (SEO) work will help your website with all of the major search engines, but it is only a part of a solid search engine strategy. Gone are the days where you could enter META tags or keywords into your website and come up high in Google. Today, Google looks at over 200 attributes of each page that they index, and yet most business owners are aware of only five to ten of these attributes.
On-Page SEO and Off-Page SEO
Most business owners think that their web designer is the person who is completely 100% responsible for making their website come up high in Google, and this used to be true. But today, Google evaluates aspects of a page's code (on-page SEO), and also factors OUTSIDE of the page (off-page SEO). For example, Google evaluates how many websites link to your website. That is an example of off-page SEO. It is very important, and yet most business owners never develop a linking strategy to their websites. We can help you come up with a plan for on-page, and off-page SEO.
SEO Versus Conversion and Usability
A mistake that many business owners make is to focus on coming up high in search engines above all else, without a solid plan for converting website visitors into buyers. You might generate more visitors to your website if you spend money on Google Adwords or spend a lot of time developing SEO, but in the end, it makes sense to start with a design that gets vistors to TAKE ACTION. That is the essence of developing, tracking, and growing your website's conversion rate. Conversion is the part of your web design strategy to convert browsers into buyers. We are very talented at making sites that are easy to use, and that get customers to take action. We take these factors into account with ever site that we build.
How can you optimize my site for search engines?
Yes. Each site is different, and by simply LOOKING at your website we can make an assessment over the phone. If your website is hosted by Delaware.Net, or it is using one of our applications (like our Store-Logic ecommerce engine), then we can get your site higher much faster. A one hour consultation is free when you schedule a meeting with us.
Social Marketing
Facebook and Twiter are now serious tools for your business, and we can help you to integrate them into your marketing plan without the need for you to spend all day on those websites. We have integrated social network sites into our Content Management System, making it possible to post news updates to your site and social networks all in one shot. This will save you time, and extend the reach of your marketing.
How do I get started?
Simply complete our Online Quote Form and we will contact you.
